Berkley Fishing Company has a goal that is surprisingly simple - to make fishing fun and help anglers everywhere to Catch More Fish! Their leading edge technology has resulted in performance advances for fishing lines, soft baits, hard baits, fishing rods and terminal tackle over the last 70 years. What started out as a boy supplying hand-tied flies to fishing tackle shops and vacationing anglers, has grown into one of the worlds most trusted fly fishing, lure and bait tackle suppliers world-wide. With household names like the Berkley Trilene, the Lightning Rod, PowerBait, FireLine, and more recently Gulp! and Gulp! Alive – Berkley fishing tackle has found a home in many a successful angler’s tackle box.
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