Lowrance

 

Lowrance is part of the Navico family and has been a world leader in the design, manufacture and marketing of high-quality Fish finders and Global Positioning System (GPS) mapping instruments for more than 50 years. Carl Lowrance,, together with his sons Darrell and Arlen, some of America's first inland skin divers, learned that most fish were found in schools and recognised the need to provide fishermen with a 'magic box' to concentrate their fishing efforts.

Darrell established Lowrance in 1957 and soon after introduced the first portable fishfinding instrument for anglers – the "magic box". This invention was a monumental revolution for anglers and their fishing methods. In 1957 commercial sonar units were selling for more than $2000. The first Lowrance unit sold for less than $150 – and this tradition of quality and innovation at an affordable price continues today with >1 million Lowrance instruments being sold every year.

Lowrances' recent enhancements such as the High Definition System (HDS) Fish Finder / Echo Sounder Range supplies the angler with a range of LCD and colour fish finders, gps Mapping units and Radars that are second to none. Lowrance offer fish finders in a wide variety of sizes, costs and with any number of attributes, that are ideal for any size Boat and budget. The HDS fish finders provide clear images and are especially designed to be expandable. Since designing and manufacturing the world's first high Frequency fish finder, Lowrance has continued to lead the field in marine electronics. Their most successful products to date have been the: HDS 5X, HDS 5, HDS 7 and HDS 10 - and now the HDS Gen 2 has landed in Australia! This has also recently been updated with the touch series available in HDS7 Gen2 Touch and HDS9 Gen2 Touch Fishfinder/plotters and HDS7m Gen2 Touch and HDS9m Gen2 Touch plotter only models. The touch series are the most innovative in the range, with StructureScan built in and a real time structure mapping capability. So be sure to see what the HDS Gen2 touch fishfinders have to offer at CH Smith Marine.

CH Smith Marine are Authorised Retailers of Lowrance products and also members of the Lowrance Advantage Service program. With that comes the reassurance of an Australia Wide Warranty on your Lowrance FishFinders, Transducers and GPS Navigational Equipment, as well as the best servicing available.

CH Smith Marine are proud to announce we have received the Navico award for 2013 Australian Independent Dealer of the Year. At the annual Australia/New Zealand Dealer Conference, March 2014 in Sydney.

Website: http://www.lowrance.com/

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